For $2–50M Shopify DTC operators

Recover $1M+ in 90 days.
Compound for 24 months.

Audit Day 1 → Build → Outcome Day 90 · Free 1-hr walkthrough · 20% Y1 lift guaranteed

You handle the brand. We handle the infrastructure. Decisions stay with you.

$0.87–2.08M Y1 leakage on a $6.3M Shopify DTC store. Every gap priced in dollars, ranked by ROI.

Shipped in 8–14 weeks — vs 18 months building in-house.

Book the walkthrough → See a sample audit

10,000-store dataset · 256 dimensions tracked · 90-day build discipline

First-come · scoped to senior-led capacity · book in advance

FROM AUDIT TO OUTCOME $6.3M Shopify DTC · 90-day build arc

Sample pattern · illustrative

What the audit finds

F01: measurement layer missing — pixel + CAPI absent
F07: AggregateRating schema absent — rich-result lane open
F11: Affiliate stack untuned — channel revenue stalled

What we ship

Install Pixel + CAPI via platform-native channel
Deploy Product JSON-LD with AggregateRating
Rebuild affiliate stack: tagging + payout rules + nurture

Day 90 outcome pattern · ranged

Pixel firing target95%+ of orders
Organic CTR lift+15–30%
Email rev. share path~8% → 25%+
Measurable paid spend+$50–125K/mo Y1

Ranged outcome bands · sensitivity-modeled · tracked daily once live

+ See the build that resolves these →

What you walk away with

✓The full report. Yours. Even if we never speak again.
✓An honest fit assessment. Even if it’s “not us.”
✓Scoping refund if Week 1 math doesn’t pencil out.
✓50% upfront. The other 50% only if Day 90 delivers — outcome OR satisfaction.

The cost of waiting

Every month: 20–40% Y1 revenue, leaking.

You’re sitting on 20–40% Y1 revenue uplift in infra alone. Every month it sits is compounding leakage on a stack you already own. The version of your store that’s 20–40% bigger already exists in your infra. You’re just not running it yet.

A year ago, the same gap was costing you. A year from now, Day 90 either was — or wasn’t — the moment it stopped.

F01 · Measurement

Pixel + CAPI absent. Attribution underreporting paid revenue.

F07 · Schema

AggregateRating missing. No stars in search results.

F11 · Affiliate

Stack untuned. Tagging broken, payouts misrouted, nurture absent.

From operators in your segment

You’ve felt this. They named it.

Verbatim from public sources. Three operators in the Shopify DTC segment, naming what we keep finding.

“The agency didn't fail. Your setup did.”

Suze Dowling
The DTC Operator Substack
thedtcoperator.substack.com

“Tech is not my thing. I need a strong tech team, strong tech resources in the company.”

Brian Anderson
CEO, Smallpond Group
Honest Ecommerce, ep. 329

“You are just an effective engine at giving money to Facebook.”

Sean Frank
CEO, Ridge
Mission, “Up Next In Commerce”

How we work

28+ checks. $0.87–2.08M Y1 priced. Ship — or hand off.

01 · AUDIT

What's working. What would scale.

28+ things we check. Ranked by ROI per dollar. One audit: $0.87–2.08M Y1 cumulative, ranked by ROI per dollar.

02 · DECIDE

You see the playbook. You choose.

Implementation route per finding — us, your team, or a specialist. Pick by finding, not by package. Pass it on. Or we ship it for you. Either way, you keep the playbook.

03 · BUILD

The 24-month math becomes real.

Every projection assumes the work doesn't stop. Pixels firing, schema rendering, flows iterating. A live dashboard tracks ROAS, email revenue, and CVR month-over-month — so the curve is a number you can see, not a slide deck.

Map your stack → See a sample audit

The arc

Day 1: audit. Day 90: built. Day 91+: compounding.

Three stages. One operator end-to-end.

Day 1 · Stage I

Audit

$7K+ retail audit, free. 28+ findings ranked by ROI. 1-hour walkthrough.

Days 2–90 · Stage II

Build

Fixed scope, locked quote. 50% upfront, 50% Day-90 contingent. Same operator end-to-end.

Day 91+ · Stage III

Retainer

Continuous tuning + live dashboard. 20% Y1 lift guaranteed — or full retainer refund.

What the build could look like

Fixed scope. 3 packs. $60–255K Y1 each.

TRACKING & ATTRIBUTION

$6.3M Shopify DTC sample · Pixel + CAPI install
Year 1: +$86–171K

            
            
            
            
            
            Wk 1–4
            Mo 2
            Mo 4
            Mo 8
            Yr 1
          Wk 1–4
Pixel + CAPI installed; +$0–1K/mo
Mo 2–3
Meta recalibrates; +$3–7K/mo
Mo 4–6
Stabilized; +$7–14K/mo
Yr 1 cumul.
$86–171K

PROGRAMMATIC SEO

$6.3M sample · Per-model pages at scale
Year 1: +$96–255K

            
            
            
            
            
            Wk 1–4
            Mo 2
            Mo 4
            Mo 8
            Yr 1
          Wk 1–4
Pages generated + sitemap submitted; +$0/mo
Mo 2–3
Google indexes URLs; +$2–6K/mo
Mo 4–6
Mid-range rankings; +$8–21K/mo
Yr 1 cumul.
$96–255K

LEAD CAPTURE & NURTURE

$6.3M sample · Form events + nurture flows
Year 1: +$60–95K

            
            
            
            
            
            Wk 1–4
            Mo 2
            Mo 4
            Mo 8
            Yr 1
          Wk 1–4
Events tagged + nurture deployed; +$1–2K/mo
Mo 2–3
<5min SLA active; +$3–5K/mo
Mo 4–6
Steady at higher CVR; +$5–8K/mo
Yr 1 cumul.
$60–95K

Start with the free audit · $7K+ retail value · 20% Y1 lift guaranteed

Get your stack’s numbers → See a sample audit

What ships in 90 days

Scoping on Day 1. Outcome by Day 90.

A real build arc — from a paid Phase 0 scoping kickoff to a verified outcome. Engineering rhythm, not slide-deck timelines.

Week 1 · Phase 0

Scoping inside your stack.

Actual GA4 conversion data. Real Klaviyo flow numbers. Real paid-spend efficiency. Quote locks at end of Week 1 — before any implementation.

Weeks 2–12 · Build

Implementation, deploy by deploy.

Backup → dev-first → validate → canary → monitor → rollback. Every change runs the same discipline. Live dashboard tracks every signal.

Day 90 · Outcome

Outcome verified — or unpaid.

ROAS, email revenue, CVR measured against pre-build baseline. The second 50% is contingent — paid only if Day 90 delivers outcome OR satisfaction.

What 20% Y1 lift looks like in your dashboard

HONE

Sample · illustrative

Day 90 · Outcome

Your engagement metrics

ROAS · paid social

3.8x

from 2.4x

↑ +58%

Email rev share

26%

from 8%

↑ +225%

CVR · store-wide

2.1%

from 1.6%

↑ +31%

Y1 revenue lift

$1.4M

attributable

↑ +27% Y1

          
          LIVE
        

The audit, in context

$7K+ in audit work. Free.

Three quiet leakage patterns recur across $2–50M Shopify DTC stacks — F01 measurement, F07 schema, F11 affiliate. Combined: $0.87–2.08M Y1 on the sample on this page, extending to $2.6–6.2M Y2 with tuning. 28+ checks across pixels, attribution, email, affiliate, SEO. $7,000+ in retail-comparable work, free — claim a fresh audit if you haven’t →

Anonymized audit finding F1: conversion-measurement layer with ELI5 explanation, current-state bullets, and impact assessment

AUDIT · 22 findings

The deliverable you walk away with

20+ finding cards: F01 measurement layer · F02 programmatic SEO · F07 schema · F11 affiliate. Every gap costed, ranked by ROI, with industry benchmark ranges and 24-month trajectory.

BEFORE / AFTER

Disconnected pieces, made into a system

Most stacks have the parts. Few have the integration. JSON-LD applied. Pixels firing. Templates aligned. The behind-the-scenes layer that's almost never built.

LANDSCAPE · 0 of 8 had Stars schema

Where you stand in the category

Brand X vs the competitive set, dimension-by-dimension. Who has what installed, who doesn't, where the open lanes are. Rich-results stars · live chat · loyalty · attribution · email automation.

Anonymized audit excerpt: Where the money comes from — bar chart showing 3 high-impact fixes drive ~65% of Year-1 recoverable revenue

IMPACT · ~65% from 3 fixes

Tuning what's already working

Real ramp tables, not point estimates: +$15–40K Mo 3 · +$30–75K Mo 6 · +$50–125K Yr 1. From an audit: $0.87–2.08M Y1 cumulative.

Free 1-hour audit · $7K+ retail value · 20% Y1 lift guaranteed

Claim the $7K audit → See a sample audit

Day 91+ · what compounds

Day 91+: 20% Y1 lift verified — or full refund.

By Day 90, the build delivered the curve. From Day 91, the retainer keeps it bending — month-over-month tuning, anomaly alerts within 24 hours, lift attribution per channel. The dashboard you saw above stays live. The work doesn’t stop.

Weekly · automated

Health checks & alerts

Pixel + CAPI firing health · schema validity · CWV regression · sender reputation · flow performance vs benchmark.

Monthly · shipped

Experiments & iteration

1–3 experiments shipped (PDP, checkout, subject lines, ad creative) · SEO health · programmatic SEO pages · email/SMS broadcasts · 60–90min strategy call.

Quarterly · review

Audit refresh + outcome check

25-point audit re-run to surface drift · competitor heatmap re-run · roadmap review · major project shipped. 20% Y1 lift verified — or full retainer refund.

Tool stack included: attribution model · Klaviyo deliverability monitor · SEO health tracker · heatmap. Real budget reallocation — not a soft sell.

How we ship

6 steps. 24–48hr canary. 7-day post-deploy watch.

Every deploy on every pack runs the same discipline. No exceptions, no shortcuts. This is engineering overhead amortized across all clients — not priced into your engagement.

SHIP PIPELINE · 6 STEPS, EVERY DEPLOY

        01 BACKUP  →  02 DEV-FIRST  →  03 VALIDATE  →  04 CANARY  →  05 MONITOR  →  06 ROLLBACK
      

Platform Admin API backup before any change · dev-environment push first · Schema.org + PageSpeed + Playwright visual-diff validation per deploy · canary rollout monitored 24–48h · 7-day post-deploy watch via Search Console + GA4 APIs · instant API-driven rollback documented up front.

After the call

Take the report. Hand it off. Or talk it through.

The audit solves the gap-discovery problem — completely. The next question is who fixes what it surfaces.

01 · TAKE THE REPORT

Yours, either way.

Implement in-house. Or hand it to another team. Every finding, every dollar, every priority — you own it.

02 · HAND OFF THE BUILD

Fixed-scope, scoped from your audit.

Week 1: scoping inside your stack. Actual GA4 conversion data. Real Klaviyo flow numbers. Real paid-spend efficiency. Quote locks at end of Week 1, before any implementation. If the math doesn't pencil out for your stack, we end the engagement. Scoping cost refunded.

3 new builds onboarded per quarter · first-come

03 · TALK THROUGH WHAT FITS

Even if it's "not us."

If neither path is right, we'll tell you what is.

From Day 91, your dashboard answers what your last leadership meeting couldn’t — where’s the lift coming from, what’s compounding, where’s the next $250K. Weekly memo with the 3 fixes. Anomaly alerts within 24 hours. ROAS, email revenue, CVR tracked continuously.

20% Y1 revenue lift guaranteed — or full refund of the retainer year.

What you walk away with — either way

•The full report. Yours. Even if we never speak again.
•An honest fit assessment. Even if it's "not us."
•Scoping refund if Week 1 math doesn't pencil out.
•50% upfront. The other 50% only if Day 90 delivers — outcome OR satisfaction.

Why these terms? Scoping refund because we should be confident in Week 1 if we're going to ship. 50/50 contingent because we eat the risk first — your downside caps at the 50% upfront; we earn the second half at Day 90. Day-90 (not 30 or 180) because paid-spend conversion + attribution data needs 60–90 days to stabilize post-iOS-14.5 — long enough to measure, short enough to act.

Two guarantees. One commitment.

Build · Day 90

Satisfaction-bound

Qualitative review at Day 90. Outcome OR satisfaction. 50% upfront, 50% only if Day 90 delivers.

Retainer · Y1

Outcome-bound

Quantitative measurement at Y1. 20% Y1 revenue lift guaranteed. Or full retainer refund.

Things you're probably wondering:

Access scope?: Read-only. Scoped to specific tools.
Your data?: Not sold. Not shared. Not used for any other client.
Not a fit?: We tell you on the call. Report still yours.
Price feels high?: For the wrong person, yes. For the right person, the build cost is small vs the $1–2M+ Y1 leakage it stops.

Book the walkthrough

20% Y1 lift guaranteed. Or you don't pay.

Fixed-scope build + retainer with 20% Y1 revenue lift guaranteed — or full refund of the retainer year. Audit on us — $7,000+ retail value, free 1-hour walkthrough.

Imagine Day 90: pixels firing, ROAS recovering, email revenue climbing — and your next leadership meeting opens with what's working, not what's leaking.

You see the dashboard. We see the deploys.